By Michael Czerniuk
This project aims to guide the development of electronic online music communities through design for image development and “Do It Yourself” merchandising. The ultimate goal of this project is to help artists and record labels to become self su cient in design and merchandise management aspects. This goal will be achieved through a website with tutorials and interviews that will layout all the information needed in order to start to understand the concept of D.I.Y. merchandise and what it can do for a community. This project will be supported by research through observations and investigation of the already existing music scenes and their methods of design and creation. I will also create physical examples of all merchandise presented in this guide in order to explain the process and how they are e ective.